PC money account

Digital, Social | 2024 | Concept Only

As part of the Loblaw Agency team, a Senior Copywriter and I were asked to work together and explore two territories across three creative assets, focusing on the “win-win” product positioning to help soft launch the new PC Money Account savings feature. Our work highlights the combined value of PC Optimum points and interest, using the PCMA card design and brand colours to show how customers earn rewards on everyday banking and saving, while emphasizing the new savings feature to position PCMA as the smart primary bank account.

Territory 1

Get used to getting rewarded.
The PC Money Account is the only bank account that earns you PC Optimum points on everyday banking, and now the option to earn interest on your savings, to help you reach your short- and long- term goals.

Territory 2

Grow your rewards.
The PC Money Account earns you PC Optimum points on everyday banking and now the option to earn interest when you save — so no matter what you do, your rewards are always growing.

Lifestyle Exploration