PC coffee signage

Print Design | 2024

While at Loblaw Agency, I was asked to refresh the in-store core signage for PC Coffee. The campaigns objective was to integrate PC Coffee into the everyday coffee journey with their quality beans from around the world, making every Canadians routine tastier. Participating banners include Shoppers Drug Mart, Fortinos, Discount and Market stores. 

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Overview of all signage:

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Additional concepts presented:

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