PC money account

Digital, Social | 2024 | Concept Only

The ask:
As part of the Loblaw Agency team, a Senior Copywriter and I were asked to work together and explore two territories across three creative assets, with a focus on the “win-win” product positioning, to help soft launch the new PC money account savings feature.

The objective:
1. Call out holistic value / one account (PC Optimum pts + interest = highest value in market) as their differentiator.
2. Visualize how customers get rewarded for the banking and saving they already do.
3. Reinforce the idea of earning on all banking as a "win-win" to encourage use of the PCMA as a primary bank account.

Visual approach:
1. Incorporate the PCMA card artwork, colour palette and in-app screenshots for program recognition.
2. Explore creative options which help emphasize all the exciting reward benefits of using the PCMA card.
3. Highlight the key saving and spending benefits, with emphasis on the savings feature.

Territory 1 Description

Get used to getting rewarded.
The PC Money Account is the only bank account that earns you PC Optimum points on everyday banking, and now the option to earn interest on your savings, to help you reach your short- and long- term goals.

Territory 2 Description

Grow your rewards.
The PC Money Account earns you PC Optimum points on everyday banking and now the option to earn interest when you save — so no matter what you do, your rewards are always growing.

Lifestyle Exploration