PC insiders report

Editorial Design | Branding | 2023 - Present

As Lead Designer on the PC Insiders Report, I helped evolve the look and feel of the book to better connect with a younger, more Zillennial audience—introducing brighter, more saturated imagery, playful compositions, and a refreshed visual language that felt modern yet still distinctly PC. My role spanned everything from pre-pro photography decks and art direction notes to signage exploration, branding refinements like updated colour palettes and typography, on-site photoshoot direction, and layout development. The result was a more vibrant, engaging report that brought energy and relevance to an iconic brand asset.

Holiday 2024

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Earlier Editions

Summer 2024

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Holiday 2023

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