PC insiders report

Editorial Design | Branding | 2023 - Present

Lead designer on the PC Insiders Reports. Tasks include: pre-pro photography decks, art direction notes, signage exploration, branding elements e.g. colour palette and typography selections, on-site photoshoot direction and layout development. 

The ask (Holiday 2024):
Strengthen the equity of the PC Insiders Program with the customer of the future (Bullseye target of 22-32 year olds) also known as the "Zillenials". 

Objectives:
1. Drive greater reach and momentum while in-market and after.
2. Support PC food innovation perceptions against competitors. 

Visual approach:
1. Update visual language and storytelling to reflect the tastes of younger consumers.
2. Product and lifestyle shots should reinforce the theme of getting insiders out in refreshing and graphic ways.
3. Drive consistency through bright, saturated and strong visuals.

Holiday 2024

06
4343
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IMG_6163

Earlier Editions

Summer 2024

Screen-Shot-2024-07-12-at-2.50.28-PM
Screen-Shot-2024-07-12-at-3.15.01-PM
Screen-Shot-2024-07-12-at-2.59.40-PM
Screen-Shot-2024-07-12-at-3.17.15-PM
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Screen-Shot-2024-07-12-at-3.26.47-PM

Holiday 2023

Screen Shot 2025-01-07 at 10.41.26 AM
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Screen Shot 2025-01-07 at 10.41.47 AM
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